Framework Purpose

The ASTC Coaching Competency Framework (CCF) defines professional standards for ethical coaching practice, behavioral change facilitation, relationship management, outcome measurement, and professional maturity

This Framework Supports

Coaching certification pathways
Ethics governance
Quality assurance
Employer trust
International recognition
Global professional recognition

Proficiency Levels

A clear pathway defining expectations at every stage of professional development.

L1

Associate Professional Level

L2

Professional Level

L3

Master Level

L4

Consultant Level

Competency Domains

Ten essential domains defining the complete skill set of a modern professional coach.

1. Coaching Ethics & Professional Integrity

Clusters
Confidentiality Boundaries Ethical contracting Safeguarding Data protection
Indicators
  • Maintains strict confidentiality
  • Manages scope responsibly

2. Relationship & Trust Building

Clusters
Rapport Empathy Psychological safety Cultural intelligence Presence
Indicators
  • Establishes trust quickly

3. Coaching Foundations & Psychology

Clusters
Coaching models Behavioral science Motivation theory Neuroscience basics Emotional intelligence
Indicators
  • Selects models intentionally

4. Coaching Contracting & Goal Alignment

Clusters
Stakeholder alignment Goal clarity Success metrics Ethics disclosure Review checkpoints
Indicators
  • Defines measurable outcomes

5. Coaching Session Excellence

Clusters
Powerful questioning Listening depth Insight generation Action planning Accountability tracking
Indicators
  • Enables client self-discovery

6. Behavioral Change & Performance Coaching

Clusters
Habit change Mindset shifts Performance feedback Resistance handling Emotional regulation
Indicators
  • Facilitates sustainable behavior change

7. Coaching Evaluation & Impact Measurement

Clusters
Progress tracking Outcome metrics Feedback loops ROI logic Reporting
Indicators
  • Measures coaching effectiveness

8. Digital & Remote Coaching Practice

Clusters
Virtual ethics Platform security Online engagement Digital documentation AI-assisted tools
Indicators
  • Maintains confidentiality digitally

9. Supervision, Reflection & Quality Practice

Clusters
Supervision Reflective journaling Ethics review Continuous learning Case consultation
Indicators
  • Engages in structured supervision

10. Professional Leadership & Contribution

Clusters
Mentoring coaches Research contribution Community leadership Standards development Policy engagement
Indicators
  • Influences profession growth

Evidence Requirements

L1
Live coaching + reflective log
L2
Client outcomes + supervision
L3
Portfolio + mentoring
L4
Industry contribution

Membership Alignment

Associate

For early-career professionals

Levels L1

Professional

For experienced practitioners

Levels L2

Fellow

For industry leaders & masters

Levels L3 – L4

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